Much has been written about the Millennials and their important impact on the population, culture, wealth and values of society now and in the future (we were exposed to a lot of interesting research that went into Don Tapscott’s book Grown Up Digital).
When it comes to causes, where do we peg them? Are they the most activist group of cause-minded citizens since the last world war? Are they ambivalent and lazy and inherently disloyal to brands and causes? Or do they mean well, but don’t show their support with their pocket books (or in this case, Smartphone enabled bank apps), so we asked:
Q8. Is GenY more or less receptive to your cause? Do you treat Millennials differently?
The overall summary – we just don’t know what they’ll become but their is a sense echoed by Small Change Fund – less loyalty but more caring – that many people agree with.
Here’s what you said:
@movember Our focus is on Generation Movember – we keep it fun, do good, no one is treated differently.
@canadahelps GenYs in my office are saying they’ll give more in a few years… when they have more $ to give! We were founded to show donors (millenials) that they can make a difference today with whatever they can give
@jolkona If you’re looking for how to recruit Gen Y volunteers, look up blogs on the Millenial Donors Conference #MDS11 – great resources
@jolkona Us too! Micro-philanthropy for GenY!! $5 makes a difference #wikichat
@kidshelpphone Younger gens are very receptive. We’ve had a lot of their support through social media, at events and as volunteers
@smallchangefund Millennials care about causes not brands. It’s about the need/cause. Less loyalty but more caring.
Our next Twitter Wikicauses #wikichat is July 26th, 2011 3:00-4:30pm EST on Twitter – (hashtag #wikichat) Hub accounts (@wikibrands @artezonline @seanmoffitt @snotforprofit).
If you work in or for not for profits, causes, charities and CSR efforts, take our first annual WikiGood survey too – chance to win and get first crack at the research.
If you’d like to meet us in real-life, join us at the Artez Interaction Conference Sept 29th in Toronto for a one-day look at social and mobile fundraising strategies.
Also contribute to our WikiCauses white paper, your chance to direct the insights of our global study of engaged not-for-profits.
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