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WikiCauses WikiChat #3 – Who has it Better? For Profits or Not-for-Profits…

[ 0 ] July 8, 2011 |

Attached are some of the highlights of our Twitter chat last month focused on causes.

From the people that work inside not-for-profits, we were curious to find out how much traction they were able to create in digital/social spheres with their own companies and their audiences, so we asked:

Q3: Do not-for-profits have a tougher time in social media?

Although two studies were linked to below that claim different level of adoptions with two different conclusions, not-for-profit practitioners generally thought they had the upper hand vs. their profit-minded peers,  except for the level of budgets and resources they were able to commit.

Here’s what you said:

@LOwaterkeeper : Less budget but we have more fun and more impact. Our msgs are real & meaningful. Greater purpose.Also depends on the strategy. Small campaign is tough due to $, long-term presence is easily sustained. Tough question. Social media is all about collecting arnd an idea. Non-profits can be front & centre

@safekidscanada not-for profits have easier time because we are trying to do good not sell you something you may not need

@karensnider If u have a cool brand, ppl follow and connect regardless of whether profit or non-profit. – we def dont have enough resources. Social media is time consuming too.

@snotforprofit Budgets are a big issue – are there ever enough resources/time at an NPO? Especially after 5pm & weekends

@endstigma I guess the same barriers apply w/ any non-profit activity. There’s always a shortage of resources.

@sagenonprofit Agree w/ @philanthropy nonprofits have advantage in social media b/c of causes 2 rally people around. Causes connect!

@philanthropy – Nonprofits have advantage b/c they have causes to rally people around. But often fewer resources than companies

@techsoupcanada a lot of nonprofits are small… that can be a big advantage on social media because you can be more authentic & experimental

@YSM_TO We have less money/time but more freedom to put different voices out there and allow for honest feedback from community

@wharman Easier = making headway on social good missions is perfect fit for social. Harder = resources to measure impact

@WWFCanada @sarafalconer I actually think non-profits are better suited to social media. More nimble, used to talking to our “customers” & small budgets

@canadahelps We have fewer resources, but better stories to tell & we’re better at building personal connections than most companies

@sickkids Social media is time consuming & resources are tight. But storytelling is a powerful tools to make connections

@movember Everyone faces same challenges, social media has created a new level of transparency – it’s important to listen and engage

@AIDSLAW As a smaller NPO, social media helps us expand our audience, learn new ideas and engage people in our work and that of others

@snotforprofit Nonprofits ahead? Doesn’t sound right – This study shows slower adoption: http://nonprofitsocialnetworksurvey.com

@eeUS I think in a way it is harder for NPO’s because the ROI criteria is so different and debatable, for industry it’s money

@movember When it comes to frequency of updating content, we only post when it’s relevant and valuable

@endstigma True – I think non-profits are more used to treating donors as part of the community & valuing feedback

@philanthropy Nonprofits have advantage b/c they have causes 2 rally ppl around. But often fewer resources than companies

@WWFCanada Well, they have big personalities for people to connect with – look at how successful @DavidSuzukiFdn has been

@phlanthropy : ’09 study actually shows nonprofits ahead of companies http://ow.ly/5sk1Z

@smallchangefund This is a highly engaged SM audience, of course we will be feeling we have the edge, we are all using twitter right now!

@jmayville – I think that lots of people on social media are passionate about different issues, and therefore want to connect w NPOs

@uinvitedu As someone who has moved from non-profit to for-profit I agree with A3′s from npo’s. Nimble, flexible, trusted relationships. On flexibility 60% of my for-profit peers in #philanthropy are barred from access to social media #enagementfail

@kjthinks I bet tougher time if you differentiate between social media fostering new engagement or simply further engaging the engaged

@rethinktweet Definitely agree with you on that one! Social media allows small charities to have a larger reach too

Our next Twitter Wikicauses #wikichat is July 26th, 2011 3:00-4:30pm EST on Twitter – (hashtag #wikichat) Hub accounts (@wikibrands @artezonline @seanmoffitt @snotforprofit).

If you work in or for not for profits, causes, charities and CSR efforts,  take our first annual WikiGood survey too – chance to win and get first crack at the research.

If you’d like to meet us in real-life, join us at the Artez Interaction Conference Sept 29th in Toronto for a one-day look at social and mobile fundraising strategies.

Also contribute to our WikiCauses white paper, your chance to direct the insights of our global study of engaged not-for-profits.

Other posts you may be interested in:

http://wiki-brands.com/wikichat-wikicauses-1-the-coolest-thing-about-your-cause/
http://wiki-brands.com/wikicauses-wikichat-2-the-real-reasons-causes-engage/
http://wiki-brands.com/wikicauses-wikichat-4-content-driving-causes-whats-the-special-sauce/
http://wiki-brands.com/wikicauses-wikichat-5-does-social-fundraising/
http://wiki-brands.com/wikicauses-wikichat-6-the-cause-managers-toolbox-of-key-social-mobile-tools/
http://wiki-brands.com/wikicauses-wikichat-7-your-first-ambassadors-look-inside-your-cause/
http://wiki-brands.com/wikicauses-wikichat-8-causes-and-millenials-generation-nextgeneration-y/
http://wiki-brands.com/wikicauses-wikichat-9-your-biggest-a-ha-in-digital-cause-marketing/

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Category: Events, Member Wiki, Non-profit, Resources, WikiBrands Champions, Wikibrands Insights

About Sean Moffitt: Managing Director, Wikibrands and President/Chief Evangelist, Agent Wildfire View author profile.

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