From the people that work inside not-for-profits, we were curious to find out how much traction they were able to create in digital/social spheres with their own companies and their audiences, so we asked:
Q3: Do not-for-profits have a tougher time in social media?
Although two studies were linked to below that claim different level of adoptions with two different conclusions, not-for-profit practitioners generally thought they had the upper hand vs. their profit-minded peers, except for the level of budgets and resources they were able to commit.
Here’s what you said:
@LOwaterkeeper : Less budget but we have more fun and more impact. Our msgs are real & meaningful. Greater purpose.Also depends on the strategy. Small campaign is tough due to $, long-term presence is easily sustained. Tough question. Social media is all about collecting arnd an idea. Non-profits can be front & centre
@safekidscanada not-for profits have easier time because we are trying to do good not sell you something you may not need
@karensnider If u have a cool brand, ppl follow and connect regardless of whether profit or non-profit. – we def dont have enough resources. Social media is time consuming too.
@snotforprofit Budgets are a big issue – are there ever enough resources/time at an NPO? Especially after 5pm & weekends
@endstigma I guess the same barriers apply w/ any non-profit activity. There’s always a shortage of resources.
@sagenonprofit Agree w/ @philanthropy nonprofits have advantage in social media b/c of causes 2 rally people around. Causes connect!
@philanthropy – Nonprofits have advantage b/c they have causes to rally people around. But often fewer resources than companies
@techsoupcanada a lot of nonprofits are small… that can be a big advantage on social media because you can be more authentic & experimental
@YSM_TO We have less money/time but more freedom to put different voices out there and allow for honest feedback from community
@wharman Easier = making headway on social good missions is perfect fit for social. Harder = resources to measure impact
@WWFCanada @sarafalconer I actually think non-profits are better suited to social media. More nimble, used to talking to our “customers” & small budgets
@canadahelps We have fewer resources, but better stories to tell & we’re better at building personal connections than most companies
@sickkids Social media is time consuming & resources are tight. But storytelling is a powerful tools to make connections
@movember Everyone faces same challenges, social media has created a new level of transparency – it’s important to listen and engage
@AIDSLAW As a smaller NPO, social media helps us expand our audience, learn new ideas and engage people in our work and that of others
@snotforprofit Nonprofits ahead? Doesn’t sound right – This study shows slower adoption: http://nonprofitsocialnetworksurvey.com
@eeUS I think in a way it is harder for NPO’s because the ROI criteria is so different and debatable, for industry it’s money
@movember When it comes to frequency of updating content, we only post when it’s relevant and valuable
@endstigma True – I think non-profits are more used to treating donors as part of the community & valuing feedback
@philanthropy Nonprofits have advantage b/c they have causes 2 rally ppl around. But often fewer resources than companies
@WWFCanada Well, they have big personalities for people to connect with – look at how successful @DavidSuzukiFdn has been
@phlanthropy : ’09 study actually shows nonprofits ahead of companies http://ow.ly/5sk1Z
@smallchangefund This is a highly engaged SM audience, of course we will be feeling we have the edge, we are all using twitter right now!
@jmayville – I think that lots of people on social media are passionate about different issues, and therefore want to connect w NPOs
@uinvitedu As someone who has moved from non-profit to for-profit I agree with A3′s from npo’s. Nimble, flexible, trusted relationships. On flexibility 60% of my for-profit peers in #philanthropy are barred from access to social media #enagementfail
@kjthinks I bet tougher time if you differentiate between social media fostering new engagement or simply further engaging the engaged
@rethinktweet Definitely agree with you on that one! Social media allows small charities to have a larger reach too
Our next Twitter Wikicauses #wikichat is July 26th, 2011 3:00-4:30pm EST on Twitter – (hashtag #wikichat) Hub accounts (@wikibrands @artezonline @seanmoffitt @snotforprofit).
If you work in or for not for profits, causes, charities and CSR efforts, take our first annual WikiGood survey too – chance to win and get first crack at the research.
If you’d like to meet us in real-life, join us at the Artez Interaction Conference Sept 29th in Toronto for a one-day look at social and mobile fundraising strategies.
Also contribute to our WikiCauses white paper, your chance to direct the insights of our global study of engaged not-for-profits.
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