We were curious to find out real reason why causes were digitally engaging their fans so we asked:
Q2: What are the top 3 things motivating your online engagement strategies?
It was interesting to see how people approached the question – some saw it as a strategy, some saw it as a natural extension of their company’s mission, some saw it as an enabler and some saw it a tool.
here’s what you said:
@LOWaterkeeper Large jurisdiction, audience is online, tech-savvy staff
@safekidscanada Top 3 things motivating online engagement: people, geography and fun!
@fairchancedc to lead by example, to share the successes of our 57 DC partner organizations, to help children get equal access
@kidshelpphone 1. Connect 2. Inform 3. Inspire
@endstigma 1.Our patients 2.Our online community 3. Stories of recovery
@techsoupcanada share resources, get feedback/ideas/input, make random & fun connections
@YSM-TO 1) Who we are 2) What we do 3) Why we do it
#2: The tools we give our Mo Bros to showcase their growth and philanthrophy
- #3 Being transparent and sharing outcomes with our Mo Bros and Mos Sistas
@redcrosscanada 1) help people get help 2) inspire people to help 3) keep Red Crossers and supporters informed
@miss_merse Top motivator for being on social media- hands down being able to connect with people Daily, hourly
@canadahelps helping people connect to causes they care about & making online giving easy & fun
@AIDSLAW We want to share info, reach new audiences, encourage ppl to take action to reduce HIV stigma + protect human right to health
@natureConsCDA SM allows us to connect to new audiences, and show our lighter, more humorous side (our Nature+Junos or Nature+hockey chats)
@wwfCanada @sarafalconer Telling our story (which is often science-y) to a wider audience. Enabling supporters to be ambassadors. Reaching new donors
Our next Twitter Wikicauses #wikichat is July 26th, 2011 3:00-4:30pm EST on Twitter – (hashtag #wikichat) Hub accounts (@wikibrands @artezonline @seanmoffitt @snotforprofit).
If you work in or for not for profits, causes, charities and CSR efforts, take our first annual WikiGood survey too – chance to win and get first crack at the research.
If you’d like to meet us in real-life, join us at the Artez Interaction Conference Sept 29th in Toronto for a one-day look at social and mobile fundraising strategies.
Also contribute to our WikiCauses white paper, your chance to direct the insights of our global study of engaged not-for-profits.