We rave about them all the time. We like what they attempt to achieve (sometimes with less resources than some might think possible).
We also like the people involved in running them. They wear their causes on their sleeve – we like that passion. And they come in different stripes but tend to be, at the heart of it, nice people with a worthy mission.
So to honour of the men and women (and the organizations they work for) who make these causes tick, we would like to officially dedicate the back half of June to the idea of digitally engaged and donor-centric causes. And there are tonnes of worthy ones, in fact, I just ran across the Tony Awards for causes here.
Although the majority of our 100 organizations we studied for our Wikibrands book were for-profit entities, we’d like to spend some time highlighting their not-for-profit cousins. Here’s what’s on our agenda:
1) Blog Posts – in depth profiling of some of the best 15 digitally engaged charities over the back half of the month
2) The List – documenting 300 of our faves and their faces
3) The Survey – asking executive sponsors, engagement architects and front line community managers from these organizations to fill out our not-for-profit Wikibrands/WikiGood survey
4) Wikichat – hosting a Twitter chat with Artez’s Claire Kerr June 28th, 2011 from 3-4:30pm – please join us by using the hash tags #wikichat and #wikigood
5) The WikiCauses 411 – Building a Key Principles Summary Post for Wikibranding Not-for-Profits
6) The Not-for-Profit Awesome, The Good, The Bad and The Ugly – asking 30 of our experts to provide us with their thoughts on the best and worst practices of not for profits in digital, stakeholder engagement spheres
Perhaps post June we’ll even issue a white paper and host an event. But in the meantime….please join us for a 1/2 month festival of profiling a well-deserving segment of our WikiWorld and participate where you can.