American Marketing Association is hosting a webcast as part of their Marketing Power series this week. Love working with the great people at the AMA and also our Ottawa-based sponsor and friend Ramius enterprise social software.
Here are the deets – note the 12-1pm CDT (1-2pm EST):
Presented by: American Marketing Association
Sponsored by: Ramius
Sean Moffitt, President, Agent Wildfire and Author/Chief Architect, Wikibrands
Becky Youngberg, Moderator, American Marketing Association
Based on the learnings and insights from the just-launched book Wikibrands — Reinventing Your Company in a Customer-Controlled Marketplace (McGraw-Hill), author Sean Moffitt dives more deeply into the subject of online community management and what key success factors are involved in the front line management of customer and fan engagement, digital and social media activities.
With less than 75% of companies having policies to govern the sometimes messy arena of the Social Web and less than half having strategies and full time resources to manage this exciting but resource-intense wikibrand world, this webcast is an essential guide for managing and staying relevant in business and marketing for 2011.
Key coverage areas will include: community platforms, the life stages of a community, the 11C’s of community management and the 15 roles that community managers play. Recent data from Agent Wildfire’s Community Management Report will augment Sean’s Wikibrands research and findings.