Wikibrands Webcast – Scale Episode #1 – Getting on the Growth Treadmill
Episode #1 – Scale –
“Getting on a Growth Treadmill”
Our demand and scale-up focused crew of the Wikibrands Collective discussing that in-between zone – just past a startup but not quite a corporate, where the rules of this business game are quite different.
Host: Doyle Buehler, CEO, Breakthrough Digital
Jocelyn Butler, Managing Director, Orchestra
Rahul Raj, Founder & CEO, 5&Vine
Sean Moffitt, Managing Director, Wikibrands
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."