In prepping for our book launch, I thought I would string together a short form powerpoint for Wikibrands and our 10 point argument for building engaged businesses in a well-connected marketplace.  Also included, the 6 benefits of wikibranding and the imperative for organizations to adopt our strategies and tactics now.

Hopefully this provides a little tease into our world of inculcating business with the  need to not only change tactics and campaigns but a wholesale culture paradigm shift supporting business models and forums for genuine brand engagement, true stakeholder collaboration and vibrant online and offline community and mastery of the customer experience, digital and otherwise. Enjoy.

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