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Wikibrands, Our Consultancy Launch and 7 Reasons Why

[ 0 ] February 28, 2011 |

Ok we’re tired. Tired of seeing great motives in social, community arenas go down the sinkhole of bad talent, bad strategy, bad implementation and bad resourcing.

Our team of 20+ Wikibrand practitioners has seen social media witch doctory and agency largesse and false credentials up close.

We think its about time businesses and brands start having real grown up conversations about this brave new collaborative world with their customers.

Here are seven sobering facts below about the world of business, the customer experience and social collaboration that we believe our Wikibrands team can help you correct:

  • Customer shortfalls – 80% of organizations believe they deliver a great customer experience, 8% actually do
  • Governance shortfalls – 78% of businesses don’t have a policy or rules governing use of social media, online communities and social spheres
  • Strategy shortfalls – more than half of mid-to-large sized firms do not have a guiding focus to steer company efforts and resources in the future
  • Staffing shortfalls – 53% of businesses engaged in social/digital spaces do not have full-time staff to cheerlead, extract value and support the effort
  • Relationship shortfalls – only 14% of companies are proactive in creating external advocates and leveraging them
  • Agency shortfalls – 82% of executives believe their current agencies need to radically transform themselves to adpat more competitively in a Wikibrand world.
  • Knowledge shortfalls- 71% of marketers are less/only equally familiar with social tools than their customers

So call us the “McKinsey for The New Digital Age”, we have built a team of the best strategists, community leaders, project managers, designers and technologists to deliver the goods.  Why accept instant experts or untested professionals, when you can directly contact some of the best?

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Category: Events, Resources, Wikibrand Guidebook, WikiBrands Champions

About Sean Moffitt: Managing Director, Wikibrands and President/Chief Evangelist, Agent Wildfire View author profile.

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