Wikibrand’s Top 20 Social Platforms to Know – November’12 Update
I. Facebook
Alexa Rank – #1 website in the world , 25:49 per average visit
Stats– 1 billion, 190 friends each, 1,000+ fans per page
Claim to fame – World’s biggest social network
The new new thing – Some better performance in Facebook ad placement, particularly in mobile
II. Wikipedia
Alexa Rank – #6 website in the world , 4:43 per average visit, down -10% past 3 month reach
Stats– 460 million monthly readers, 24 million articles, 72,000 active contributors (+5 posts per month)
Claim to fame – World’s biggest resource guide and open source site
The new new thing - Celebrates 10th anniversary of biggest Wikiproject – getting one million biographies
III. Twitter
Alexa Rank – #8 website in the world , 9:12 per average visit, down -15% past 3 month reach
Stats– 530 million members, 35 median followers of active users, 235 average followers
Claim to fame – World’s biggest microblog
The new new thing - How Twitter not news pundits are winning the US 2012 Election
IV. LinkedIn
Alexa Rank – #12 website in the world , 7:30 per average visit, down -11% past 3 month reach
Stats– 145 million members, 61 connections each, 189 index on post-grad, 59% male, 80% decision makers
Claim to fame – World’s biggest professional network
The new new thing - LinkedIn launched Facebook like +1 functionality with Endoresements
V. YouTube
Alexa Rank – #3 website in the world , 18:03 per average visit, down -6% past 3 month reach
Stats– - 800 million unique users monthly, 4 billion views daily, 50% of videos have been rated/commented
Claim to fame – World’s biggest video sharing site and 2nd largest search engine
The new new thing – Reigning Youtube Champion, Canadian Justin Bieber, breakers 3 billion views on his Youtube channel
VI. Instagram
Alexa Rank – #102 website in the world , 1:57 per average visit, up 205% past 3 month reach
Stats– 100 million users (only 100k two years ago),
Claim to fame – World’s largest mobile social network and 2012′s fastest growing
The new new thing - Instagram closes acquisition by Facebooo, considers video
VII. Google +
Alexa Rank – #2 website in the world (Google.com, of which Google+ is a subset) , 13:10 per average visit, down -7% past 3 month reach
Stats– - 400 million users (1/4 active every month), Button served 5 billion time/days
Claim to fame – Google’s “social layer” integrating many Google properties
The new new thing - Google + for business, free until 2013
VIII. Pinterest
Alexa Rank – #38 website in the world , 8:18 per average visit, down -8% past 3 month reach
Stats– – 25 million users, 80% women, #3 social referral site
Claim to fame – Fastest growing website ever and most female dominant social network
The new new thing - Pinterest provides official website verification
IX. Foursquare
Alexa Rank – #867 website in the world , 2:57 per average visit, down -8% past 3 month reach
Stats– – 25 million members, 5 Billion check-ins
Claim to fame – World’s largest location-based social network
The new new thing - Foursquare focusing beyond mobile check-ins to local search
X. Amazon
Alexa Rank – #10 website in the world , 9:59 per average visit, down -2% past 3 month reach
Stats– – 650 million users annually, $54 billion sales, 1.3 million Amazon affiliate sellers
Claim to fame – World’s largest online seller
The new new thing - Amazon experiences first quarterly loss in 4 years
XI. Groupon –
Alexa Rank – #311 website in the world , 3:33 per average visit, down -10% past 3 month reach
Stats– 115 million users annually, $3 billion sales
Claim to fame – World’s largest social shopping site and original collective buying site
The new new thing - Groupon’s history of valuation and troubles in the stock market
XII. Tumblr –
Alexa Rank – #36 website in the world , 8:21 per average visit, down -9% past 3 month reach
Stats– powers 77 million blogs, 50% are under 25 years old
Claim to fame – World’s largest online seller
The new new thing - Tumblr outage and community angst
XIII. Hootsuite –
Alexa Rank – #203 website in the world , 6:08 per average visit, down -12% past 3 month reach
Stats– 50 million users, users 21X more Twitter popular
Claim to fame – World’s biggest social dashboard, Twitter’s biggest third party client
The new new thing - Hootsuite launches Conversation, an enterprise internal communication tool
XIV. WordPress
Alexa Rank – #22 website in the world , 3:50 per average visit, down -13% past 3 month reach
Stats– powers 57 million sites, manages 22% of new websites, powers 1 in 2 blogs, 18,000 plug ins
Claim to fame – World’s most popular content management software and blogging platform
The new new thing – 60 best WordPress News Themes
XV. Slideshare
Alexa Rank – #137 website in the world , 3:07 per average visit, down -6% past 3 month reach
Stats– – 16 million registered users, 58 million monthly visits
Claim to fame – World’s largest document sharer
The new new thing - How Marketo Uses Slideshare for Inbound Marketing
XVI. Flickr –
Alexa Rank – #58 website in the world , 5:10 per average visit, down -18% past 3 month reach
Stats– 51 million members/7.0 billion photos
Claim to fame – The premiere photo sharing site on the web
The new new thing - Flickr upgrades core experience with bigger photos
XVII. Stumble Upon
Alexa Rank – #151 website in the world , 5:44 per average visit, down -6% past 3 month reach
Stats– – 25 million users, 1 billion stumbles per month
Claim to fame – The easiest way to discover things on the web
The new new thing - A new better looking Stumble Upon out of Beta
XVIII. Flipboard
Alexa Rank – #22,451 website in the world , 2:01 per average visit, down -28% past 3 month reach (* questionable relevance given mobile nature of platform)
Stats– – 20 million users, 3 billion flips per month
Claim to fame – World’s largest social magazine
The new new thing - Flipboard vs. Pulse, who will win?
XIX. Meetup
Alexa Rank – #460 website in the world , 5:43 per average visit, down -5% past 3 month reach
Stats– – 11 million members, 340,000 monthly metopes
Claim to fame – World’s largest network of local groups
The new new thing - How Meetup proved its critics wrong, people do pay for things online
XX. Quora
Alexa Rank – #629 website in the world , 3:32 per average visit, up +8% past 3 month reach
Stats– – 4,000,000 registered users, 250,000 topics
Claim to fame – The preferred real-time question and answers site
The new new thing - Quora takes aim at Wikipedia with changes
We’ll take a look at the top 15 challengers to this list next mon th.
Category: Member Wiki, Resources, Technology & Internet, Wikibrand Guidebook, WikiBrands Champions, WIkibrands Hall of Fame
