Since we have started covering the companies, it’ s now time to look beyond and search out the personal blogs of some of the top experts in the field of analytics. What I was able to find was interesting for a number of reasons;
1. Avinash originally published a list back in 2006 and was revised in 2007 with great feedback from experts in the field. There was a lot of discussion around whether the analysis he used to create the list was fair or successful.
2. I found subsequent lists in response to his original one and quickly realized that, not unexpectedly, the industry changes quickly and a lot of the original players are either no longer active or have changed sites.
3. There is also a lot more activity in this space now as it grows in popularity and data process becomes more technical and available, therein giving rise to new players.
For the purpose of this list, I kept a couple of criteria in mind. Specifically, I looked for active blog spaces. Ones that have at least posted in the last 1 month. I was also looking for personal blog experts vs. company blogs (though there are a few exceptions on this list). Finally, the main focus was North American experts simply due to language. This is by no means an exhaustive list or in any particular order.
1. Amber Naslund and Tamsen McMahon – http://www.brasstackthinking.com/
Twitter: @AmberCadabra, @tamadear
This is a great duo who hail from Radian6. Both ladies are deeply steeped in the analytics environment and bring a diversified background of strategy web marketing to their blogging effort. I found their posts to be very forward thinking and not heavily technical.
2. Beth Kanter – http://www.bethkanter.org/
Beth specializes in the non-for-profit social media marketing. It’s a well thought out and regularly updated blog. She has also co-authored The Networked Nonprofit a guide for non-profit social media marketing. The blog itself is not heavy on analytics but is an excellent source of information for a commonly over-looked space.
3. Kami Watson –http://overtonecomm.blogspot.com/
Regularly updated, this blog covers multiple subject areas within the ROI space and additionally pays tribute to other expert analysts in the field. She also references real time marketing and analytic efforts and discusses how to navigate the space successfully.
4. Don Bartholomew –http://metricsman.wordpress.com/about/
Insight and Opinions on the Fast Changing World of Social Media and Public Relations Research and Measurement. Don is a frequent speaker on public relations accountability, measurement and ROI. Recent speaking engagements include Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.
5. Avinash Kaushik –http://www.kaushik.net/avinash/about
Avinash is probably the most well known analytics expert in the field with numerous books on the subject and user friendly guides. Even the most non technical analytics professional will find his work easy to navigate and user friendly.
6. Jason Falls – http://www.socialmediaexplorer.com/
Social Media Explorer is the name of Falls’s consulting company which focuses on strategic counsel for medium and large companies in the realm of social media marketing, digital marketing, online communications and public relations. They provide technical and hand holding services for corporations new to the space.
7. Oliver Blanchard – http://thebrandbuilder.wordpress.com/
“As BrandBuilder Marketing‘s principal and senior strategist, I help companies develop, build, integrate, manage and measure Social Media Programs. I also help companies manage their reputations online and offline, and establish leadership in their markets.” His blog is a combination of marketing and analytics addressing both subjects as one package.
8. Beth Harte – http://www.theharteofmarketing.com/
“For over 15 years, Beth has helped companies of all sizes (from start-up to Fortune 500) and global reach with their integrated marketing communications and strategic planning efforts, including product development, branding, PR, digital marketing and social media efforts.” Beth’s blog is one part personal commentary and insights on industry developments and one part personal experiences. A co-author of Age of Conversation 3 she also blogs with Marketing Pro’s Daily Fix. I really enjoy reading her blog as she cuts to the chase and presents a solid view of the industry.
9. Nathan Gilliatt –http://net-savvy.com/executive/
Nathan’s blog is a good blend of technical analytics talk and social media “how to”. I like the fact that he has a highlights section for new readers to this space as I can quickly run through the hot topics and pick out what’s relevant to me and get a flavor for content.
10. Manoj Jasra – http://www.webanalyticsworld.net/2007/05/about-manoj-jasra.html
Manoj’s blog, Web Analytics World focuses on Manoj’s insight in Search Marketing, Technology and Web Analytics; it is also one of the top read web analytics blogs. Highly technical and on on the cutting edge of the industry it’s an excellent resource for analytics fans and experts alike.
11. Anil Batra – http://webanalysis.blogspot.com/p/about-me.html#axzz1HRgjZZYm
Updated fairly regularly, this blog is also more technical in nature. Anil uses real time examples from clients to sift through issues, and provide case studies. He also has a job board on his site for analyst looking for the next career step.
12. Pat McCarthy – http://www.conversionrater.com/
CEO and Cofounder of GuideMe, a web application that provides new ways to ask for, get, and organize recommendations. His blog is combination of personal and social media hot button topics.
13. Marshall Sponder –http://www.webmetricsguru.com/
“Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks.”
14. Robbin Steif –http://www.lunametrics.com/blog/
“She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Web Analytics Association. Robbin is a frequent speaker on the topics of web analytics and website conversion.”
15. Frank Spillers –http://experiencedynamics.blogs.com/
“Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA.”
16. Eric T. Peterson, John Lovett, and Adam Greco – http://www.webanalyticsdemystified.com/
Twitter: @johnlovett, @adamgreco and @erictpeterson
“Web Analytics is hard, but it doesn’t have to be. Our Senior Partners — Eric T. Peterson, John Lovett, and Adam Greco — have literally written the book on digital measurement and analysis. Working with Web Analytics Demystified allows you to leverage over 30 years of experience in web, mobile, and social analytics.”
17. Dennis Mortensen –http://visualrevenue.com/blog
“Dennis R. Mortensen is the Founder and CEO of Visual Revenue. He’s a pioneer and expert in the analytics, optimization and online marketing space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. Dennis is obsessed with the marriage between News Media and Analytics and this passion triggered the formation of Visual Revenue. He’s an accredited Associate Web Analytics Instructor at the University of British Colombia, the Author of Data Driven Insights with YWA from Wiley and a frequent speaker on the subject of analytics and media.”
18. Jacques Warren – http://www.waomarketing.com/blog/contact/
“Jacques Warren is a regular speaker at Web Analytics and Online Marketing events, and is the co-author with Nicolas Malo of “Web Analytics: mesurer le succès et maximiser la profitabilité de votre site Web” published in French at Eyrolles, Paris, in October 2009.”
19. Dave McClure – http://500hats.typepad.com/
“Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O’Reilly Media, Intel, & Microsoft. Years ago he used to do real work like coding or marketing or running conferences, but these days he mostly does useless stuff like sending lots of email, blogging, and hanging out on Facebook and Twitter.”
20. Alan K’necht – http://www.knecht-it.com/
Bringing years of experience, innovative thinking and direction, Alan’s blog and subsequent book The Last Original Idea are both quality reads. His blog is not updated particularly frequently but generally has good insights on analytics and social media measurement techniques.
21. Ken Burbary – http://www.kenburbary.com/
Ken’s blog is intuitive and provides practical user friendly and solid advise on how to manage, market and work in the social media space. He is direct with this analysis and provides useful hands on information on how to grow, track and manage community. Additionally he links to slide share presentations which are also a wealth of information for those looking to refine and engage.
22. Jay Baer – http://www.convinceandconvert.com/
Jay’s blog discusses a lot about strategy for building, maintaining and dealing with issues of how to manage errant comments in the live spaces. It’s one issue to be able to build a solid community but what happens when you get bad apples in a live atmosphere. Practical hands on advise for both brand building and monitoring.
23. Roy Morejon – http://roymorejon.com/about/
This blog is ventures into subject matter not always addressed in a lot of expert blogs. He has quite a few handy lists and actually goes into the international sector of social media and analytics commonly looked over. As a co-founder of the Search Engine Marketing Association of Charlotte he brings a fresh prospective and useful information for social media experts and analytics similarly.
24. Michelle Sullivan – http://michellesullivan.ca/
This is a great little blog I have enjoyed reading as of late. She’s blunt, to the point and addresses analytic and social media issues head on. I really enjoyed her recent discussion around the validity of Klout and the whole Charlie Sheen situation. It has well thought out discussions and useful insights on what’s happening in the industry.