Although transient in affiliation, we’d rather follow players than teams, authors than publishers, CEOs than businesses, Presidents than governments, Talk show hosts over programs.
Conclusion – It’s a personal brand world and if you want to succeed in it, get over your need for privacy, we want to have more transparent relationships with the people we deal with. Get out from behind the curtain and start building your personal wikibrand alongside your corporate brand. One plus one truly does equal three.
Here’s the breakdown and averages of the top 100 Tweeters:
Average number of Tweets – 7,234
Average number of followers – 3.63 million followers
Average number of followed – 16,515 followed (although the median is 263 and 9 follow less than 10)
Talk Show Hosts 8
News Groups 7
Web Personality 7
Famous for being Famous 5
Politics /Politicians 3