Despite our rush to embrace social media, apps and other collaboration tools, business owners, marketers, media people and webmasters should be spending at least 1/2 their digital time on their own websites. As mentioned in our book, to use a sports metaphor, you need a HOME and a away game.
Why a great website? Despite the primacy of social media in governing our attention, only 5% of us strongly agree to the statement “The corporate website is no longer relevant; social networks can adequately house and deliver digital business objectives required”.
Face it 2.0ers, websites still matter. They are the official hub for your news and information. They are the final destination and resting place that your emails and social media deliver traffic to. They are the true face of your brand and how you present your image to the world, canvas and paint. They are the best place to integrate all the internal operations of your company with the external audience of your company. Online communities, deeper customer engagement, the most scrutinous analytics and enhanced functionality is on your web page, not on some Facebook page.
I’ve pulled together my thoughts on what makes a good website in a convenient 100 pt. survey format and also the top 50 websites visualized from a broad span of industries that knock “my socks off” in the presentation attached. Enjoy.
The 100 pt. criteria for a great website
- Overall Impact 25pts
- Content 15 pts.
- Navigation 15 pts.
- User Experience 15 pts.
- Findability 15 pts.
- Socialability 15 pts.
And the top 50 websites:
- #1- lululemon – Fitness with a CausePros – http://shop.lululemon.com/home.jsp
- #2- Icebreaker – The Visual Active Storyteller http://ca.icebreaker.com/
- #3 TakingItGlobal –Global Youth Leader Community http://www.tigweb.org
- #4- Ashoka – Changemaking via Youth http://www.changemakers.com/main
- #5- Tourism Australia – Map-based Travel Discovery http://www.nothinglikeaustralia.com/ca/flash.htm#/entries
- #6- Twitter Stories – Tales from 140 Characters http://stories.twitter.com/
- #7- Moo.com – The Loveable Commodity http://us.moo.com/
- #8- Outside 127 Hours – User-Generated Video Inspiration http://www.127definingmoments.com/
- #9- The Responsibility Project – From insurance comes conversation… http://responsibility-project.libertymutual.com/
- #10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk About http://www.shft.com/
- #11- NASA – Making Space Watchable http://www.nasa.gov/
- #12- Mint – Bringing to Life Personal Finance https://www.mint.com/
- #13 – Tribeca Film _ Telling Stories of the Storytellers http://www.tribecafilm.com/
- #14- Freelancer – Crowdsourcing simply explained.. http://www.freelancer.com/
- #15 – Sundance Festival –A lot of content colourfully displayed… http://www.sundance.org/festival/
- #16- Open Ideo – Posing Challenges to the Creative World http://www.openideo.com/
- #17- Crowdrise – Real-Time Call to Actions http://www.crowdrise.com/
- #18- Historypin – Creating a new category of visual website http://www.historypin.com/
- #19 Vibram – Provocative Technology http://www.youarethetechnology.com/
- #20 Life – Cultures and Eras in Pictures http://life.time.com/
- #21- The Johnny Cash Project –Multimedia Creative Production http://www.thejohnnycashproject.com/
- #22 – The Tiziano Project – Kurdistan’s Tapestry of Stories http://tizianoproject.org/
- #23 – National Geographic – Nature as an Art Gallery http://www.nationalgeographic.com/
- #24 – Dropbox – Simple Solution, Simply Explained https://www.dropbox.com/
- #25 Vitro Design Museum –Content on a Different Menu Plane http://www.design-museum.de/index.php
- #26 – Lego – Toys with Announcement Value http://www.lego.com/en-us/Default.aspx
- #27 – Boss Bottled – A Super Curated, Nocturnal, Manly Problem Solver http://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/?lc=gb
- #28 – AARP – Bringing the Everyday To Life http://www.aarp.org/
- #29 – AVAAZ – Wearing a Cause on a Digital Sleeve http://www.avaaz.org/en/
- #30 – Ushahidi – Simple Crowdsourcing http://ushahidi.com/
- #31 – Brains on Fire –The Personal and Intimate Agency http://www.brainsonfire.com/
- #32 TED – Inspirational 20 Minute Video Bliss http://www.ted.com/
- #33 – Kiva – Telling Stories and Providing Hope Around the World http://www.kiva.org/
- #34 – Quirky – If You Can Think It, You Can Do It http://www.quirky.com/
- #35 Equinox – The Fitness Experience and Lifestyle Brand http://www.equinox.com/
- #36 GE Ecomagination – Imagining The Future http://www.ecomagination.com/
- #37 – One – Multiple Channels, One Cause http://www.one.org/us/
- #38 Wonderopolis – Daily Educational Inspiration http://wonderopolis.org/
- #39 – Freerice –A Reciprocal and Fun Relationship http://freerice.com/
- #40 – Nike+ – Aesthetically Beautiful Fitness http://nikeplus.nike.com/plus/
- #41 – Nesta –Solving for a Different Kind of Future http://www.nesta.org.uk/
- #42 Umbra – Design Well Designed http://www.umbra.com/
- #43 The Nature Conservancy – Providing Greener Hope http://www.nature.org/
- #44 NOLA’s Make It Right –The Continuing Hurricane Katrina Cause http://makeitrightnola.org/
- #45 Crumpler – Fashion Icon Menus http://www.crumpler.com/
- #46 Threadless – Fun and Irreverent Design Challenges and T-Shirts http://www.threadless.com/
- #47 Trendwatching –Prescribing and Anointing What’s Next http://trendwatching.com/briefing/
- #48 8Tracks – A Gallery of DIY DJs http://8tracks.com/
- #49 Pinterest – Curating Visual Splendour http://pinterest.com/
- #50 Blurb – Putting Personalization Right Into Your Hands Simply http://www.blurb.com/
- Ok I slipped one extra in – #51 Life is Good – Shopping Optimism http://www.lifeisgood.com/
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