What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
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Recent Futureproofing Posts
"Our fear of failing, prevents us from ever being in the top 5% of anything in life, including business. Paradoxically, this risk aversion is what in the end makes us fail over the long term:"