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The Wikibrands Workshops – Strategy, Execution, Measurement, Innovation

[ 0 ] March 7, 2014 |

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Workshop #1 – Digital Strategy and Planning

Screen Shot 2014-03-07 at 2.08.35 PMTheme – Reinventing, Connecting and Engaging in a  Customer-Connected Marketplace

Length – 1 to 2 days

Participation – Executive, Business or Brand Team

Components:

- Culture Change – Full Speed Ahead

- Identifying  your Powerful Reason “Why”

- the 20 Dimensions of a Wikibrand

- Brailling The Customer Landscape

- The Five F  Objectives

- Digital Initiatives Ranking Grid

- A Multifunctional Wikibrands Matrix

- Your Company Readiness Audit

- The 50 Point Benchmark Guide

- A Wikibrand Manifesto

Screen Shot 2014-03-07 at 2.08.42 PMWorkshop #2 – Digital Execution and Toolbox

Theme: Implementing Tools and Tactics to Drive Business Value and Insights

Participation:  Business, Brand and/or Campaign/Project Teams

Length – 1/2 day for selective items to 3-5 separate sessions for fully integrated approach

Components:

- The FLIIRT Wikibrand Build Model

- Focus – the 13Es Pyramid

- Tone – The REHAHAs Code

- Content Quality, Quantity, Variety, Interactivity and Editorial Calendar

- Outreach and 6 Types of Influencers

- Incentives  - 27 Lever Pulls

- Rules – 6 Guideline Types and 6 Governace Steps

- The Home Game – Platforms

- The Away Game – Tools, Media and  Technologies

- the MILLCC Wikibrand “Manage” Model

- Measurement, Metrics, Insight and Foresight

- Internalizing Wikibrands – Getting The Team Onboard

- Life Stage Planning – The 2 Year Project Life Cycle

- Active Listening Index

- The 11 Cs of Community Management

- Culture Shift in the Trenches 30 point Checklist

Screen Shot 2014-03-07 at 2.09.05 PMWorkshop #3 – Digital Measurement and Governance

Theme:  Measuring and Internalizing the Impact of Your Digital Brand

Participation:  Business, Brand, Campaign/Project, Research and/or Legal/Regulatory Teams

Length – 1/2 -1  day with potential follow ups

Components:

- Driving Wikibrands ROI Value and the Magic Formula

- The WikiMeasurement Audit and the 11 Social Enterprise Analytics

- 5 Core x Top 100 Wikibrands Metrics Chart

- Portfolio of Measurement Tools and Vendors

- Insight and Foresight Weather Vane

- The Social Wikibrand Dashboard

- The WikiRisk Audit

- Customer Experience Facilitation

- Legal, Ethical and Regulatory Checklist

- Employee Empowerment and Policies

- Ownership Rights

- Support, Training and Certification

- Rituals/Customs

- Sustaining Digital Governance Actions

Screen Shot 2014-03-07 at 2.09.12 PMWorkshop #4 – Digital Innovation

Theme: Building Digitally-Enabled Disruption and Technology Step Change in a  Faster Marketplace

Participation: Executive, Business, Innovation, New Venture, Marketing and Research Teams including options for external partners and customers

Length – 1-2  days with potential follow ups

Components:

- The Pivotal Three Innovation Questions in a  Digital Age

- Wikibrands Innovation 4 x 2 x 4 Framework

- Telescope – Meta Trend Extrapolation (Market Drivers)

- Kaleidoscope – Digital Innovation Levers (Technology Drivers)

- Microscope – Pinpointing Chains of Innovation (Business/Internal Drivers)

- Periscope – Mining the Edges (Customer Drivers)

- Co-Creation and Crowdsourcing Idea Challenges

- Wikibrand Agile Innovation Process

- Post Release Continuous Improvement Action Steps

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Category: community management, Crowdsourcing, Events, Member Wiki, Resources, Uncategorized, Videos, Wikibrand Guidebook, Wikibrands Awards, Wikibrands by Industry, WikiBrands Champions, WIkibrands Hall of Fame, WikiBrands in Action, Wikibrands Insights, Wikibrands Services, Wikisports

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