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Workshop #1 – Digital Strategy and Planning

Screen Shot 2014-03-07 at 2.08.35 PMTheme – Reinventing, Connecting and Engaging in a  Customer-Connected Marketplace

Length – 1 to 2 days

Participation – Executive, Business or Brand Team

Components:

– Culture Change – Full Speed Ahead

– Identifying  your Powerful Reason “Why”

– the 20 Dimensions of a Wikibrand

– Brailling The Customer Landscape

– The Five F  Objectives

– Digital Initiatives Ranking Grid

– A Multifunctional Wikibrands Matrix

– Your Company Readiness Audit

– The 50 Point Benchmark Guide

– A Wikibrand Manifesto

Screen Shot 2014-03-07 at 2.08.42 PMWorkshop #2 – Digital Execution and Toolbox

Theme: Implementing Tools and Tactics to Drive Business Value and Insights

Participation:  Business, Brand and/or Campaign/Project Teams

Length – 1/2 day for selective items to 3-5 separate sessions for fully integrated approach

Components:

– The FLIIRT Wikibrand Build Model

– Focus – the 13Es Pyramid

– Tone – The REHAHAs Code

– Content Quality, Quantity, Variety, Interactivity and Editorial Calendar

– Outreach and 6 Types of Influencers

– Incentives  – 27 Lever Pulls

– Rules – 6 Guideline Types and 6 Governace Steps

– The Home Game – Platforms

– The Away Game – Tools, Media and  Technologies

– the MILLCC Wikibrand “Manage” Model

– Measurement, Metrics, Insight and Foresight

– Internalizing Wikibrands – Getting The Team Onboard

– Life Stage Planning – The 2 Year Project Life Cycle

– Active Listening Index

– The 11 Cs of Community Management

– Culture Shift in the Trenches 30 point Checklist

Screen Shot 2014-03-07 at 2.09.05 PMWorkshop #3 – Digital Measurement and Governance

Theme:  Measuring and Internalizing the Impact of Your Digital Brand

Participation:  Business, Brand, Campaign/Project, Research and/or Legal/Regulatory Teams

Length – 1/2 -1  day with potential follow ups

Components:

– Driving Wikibrands ROI Value and the Magic Formula

– The WikiMeasurement Audit and the 11 Social Enterprise Analytics

– 5 Core x Top 100 Wikibrands Metrics Chart

– Portfolio of Measurement Tools and Vendors

– Insight and Foresight Weather Vane

– The Social Wikibrand Dashboard

– The WikiRisk Audit

– Customer Experience Facilitation

– Legal, Ethical and Regulatory Checklist

– Employee Empowerment and Policies

– Ownership Rights

– Support, Training and Certification

– Rituals/Customs

– Sustaining Digital Governance Actions

Screen Shot 2014-03-07 at 2.09.12 PMWorkshop #4 – Digital Innovation

Theme: Building Digitally-Enabled Disruption and Technology Step Change in a  Faster Marketplace

Participation: Executive, Business, Innovation, New Venture, Marketing and Research Teams including options for external partners and customers

Length – 1-2  days with potential follow ups

Components:

– The Pivotal Three Innovation Questions in a  Digital Age

– Wikibrands Innovation 4 x 2 x 4 Framework

– Telescope – Meta Trend Extrapolation (Market Drivers)

– Kaleidoscope – Digital Innovation Levers (Technology Drivers)

– Microscope – Pinpointing Chains of Innovation (Business/Internal Drivers)

– Periscope – Mining the Edges (Customer Drivers)

– Co-Creation and Crowdsourcing Idea Challenges

– Wikibrand Agile Innovation Process

– Post Release Continuous Improvement Action Steps

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