We pulled together “The¬†Periodic Table for Influencer and Advocate Marketing” aka the 125 things people should consider as they work in this space. In one visual we attempted to cover off:

  • the types, positions and levels of influencers
  • their sources of power
  • advantages vs. traditional media
  • the full spectrum of working with influencers benefit
  • the six facets of managing campaigns
  • the essential digital platforms
  • the incentives that work
  • the contributions to ask for
  • the key driving trends in the future and
  • the key watchouts

Enjoy the repurposing of the periodic table (Hat tip to Mendeleev)the periodic table of influencer marketing wikibrands


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