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"Wikibrands is a must read for business leaders, managers and just about anyone who wants to recognize and deploy the incredible creative energy of customers and stakeholders. Approachable, insightful, instructive, and entertaining, Mike Dover and Sean Moffitt’s book is a guide to reinventing enterprise by authentically engaging the creative class."
Author of the Creative Class and The Great Reset
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer