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The 26 Elements of Digital Storytelling (from WikiCauses #Wikichat)

[ 0 ] September 9, 2011 |

Since primitive man, people love to tell and hear stories. We asked some great people and causes how they create stories to engage their fans and donors as part of our monthly #wikichats on Twitter. Here’s the 26 facets of storytelling

Q1 – Storytelling – Have you define what your cause’s story is all about? Are people moved by it to action? #wikichat

#1 Vision @lamiki That would be us! We solve that by talking about our vision w/i our story

#2 Theme Building @lamiki We try to focus on themes, like how your donation will go beyond the project instead of a dollar amount

#3 Components @jolkona Our story is 3-fold: our work, our impact, and our team

#4 Twitter Links @PlanCanada 140 characters is a challenge so we often give a teaser with links back to longer stories on our website

#5 Difference Making @PlanCanada People are moved by stories of impact in the field and successes that show people the difference they help to make 4 children

#6 Video @artezonline Everyone should check out @smallchangefund‘s video storytelling – they’re using Tumblr too! http://ow.ly/5NSSq

#7 Immediacy of Action? @Sandra_Scian at the end of the elevator ride, do you ask for and get a gift? or leave it to soak in.

#8 Three steps to stories @mindyourmind_ca We believe that interaction leads to involvement. Involvement leads to learning. Learning effects change.

#9 A Big Canvas @Ceebie I find that once I start digging, there are so many great stories about our work & the people behind it or who support us

#10 Balance @KidsHelpPhone ppl r moved to action when they hear a story that they can relate to, or that are tragic. Our challenge is finding a balance.

#11 Repeat Communication @wikibrands Love how storytelling avoids the broken telephone from donor to fan to volunteer

#12 Twitter Creates Focus @snotforprofit It’s pretty hard to cram a story into 140 characters but twitter makes me a better storyteller! :-)

#13 Attention Hurdles @corinnerd Agreed good strategy, but talking about beyond twitter; attention spans seem to be 140 characters too sometimes

#14 Importance of a Defined Brand @MeghanReddick Defining your cause is critical to a strong brand. In a federated model, it’s challenging to align but a must!

#15 Resolution of Funds/Projects @PlanCanada As a donor I love stories from the field — I like hearing about projects & how they went.

#16 Changing Lives @mindyourmind_ca allow youth, who may be struggling & coping w challenges in their lives to share experiences = changed lives

#17 Visual Stories @NatureConsCDA Coupled with stories, we use amazing photography to tell 1,000

#18 Making it Easy @MrsMcDowall We connect donors to causes they love and make it easy for them to donate :-)

#19 Great Example @NatureConsCDA what is our brand’s story? The amazing Canadians who want to leave a natural legacy for next generation, land & species stories

#20 Empowerment @YWCA_Canada because we work to end violence against women, which isn’t a sexy topic; we try to empower

#21 A Story Germ/ Seed/Kernel GreggMcLachlan Good point. At least give a seed. Communications pros can take it from there. Stories BENEFIT orgs. Seeds a must.

#22 Storytelling Challenges @techsoup‘s Digital Storytelling Challenge, feat. products/sponsors relevant to #digitalstorytelling – Adobe, Cisco

#23 Emotion>Stats @corinnerd Good question, needs different techniques for sure that’s why we try to focus on empowering rather than the unsexy stats

#24 Small Wins @Sandra_Scian using an example of a small but impactful win.

#25 Options @SeanMoffitt Do you go for emotion? the end good? the celeb appeal? the David vs. Goliath? the story about to roll? the each donor counts?

#26 Stories from the Field @GreggMcLachlan One of the real challenges within most orgs is getting your ppl to share the field stories w your communications people

Any additions or changes? Great examples? Differences between digital and traditional storytelling?

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Category: Events, Non-profit, Resources, WikiBrands in Action, Wikibrands Insights

About Sean Moffitt: Managing Director, Wikibrands and President/Chief Evangelist, Agent Wildfire View author profile.

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