My recent keynote at the Sponsorship Council of Canada, dealing with a more social, transparent and authentic universe of sponsorships. Enjoy. Wikibrands, WikiSponsorships – Reinventing your Properties in a Fan-Driven Marketplace View more presentations from...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer