My recent keynote at the Sponsorship Council of Canada, dealing with a more social, transparent and authentic universe of sponsorships. Enjoy. Wikibrands, WikiSponsorships – Reinventing your Properties in a Fan-Driven Marketplace View more presentations from...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"We are past peak social, peak app and peak Angry Birds. What the people now want out of the internet is less shiny thing, and more utility. Improve people's life, save them time or make something easier and you will find a market in your future."