Engaging Influencers 2011 View more presentations from Sean Moffitt Attached is a 2011 updated version 0f a 2009 presentation I curated about “Engaging Influencers”. Although we spend about 5 pages in Wikibrands (Chapter 8 – Incentives and Outreach)...
Looking forward to playing the anchor leg of opening night for Social Media Week Toronto. We have a great venue – Mill Street Brewery We have a great event – Social Media Week We have a great concept – Brief intro, followed by an interactive debate...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"We are past peak social, peak app and peak Angry Birds. What the people now want out of the internet is less shiny thing, and more utility. Improve people's life, save them time or make something easier and you will find a market in your future."