Where Celebrities Go, Fans Follow

The music industry has never been the same since Napster, the phenomenon that revolutionized how people acquired songs…for free! Yes, it was a blow to artists and record labels – album sales plummeted and law suits against the music sharing site were on the...

Social Marketing for Social Good.

The concept of social good is a far encompassing one, and certainly nothing new. The goal however, has always been to help the greatest number of people in the biggest possible way. With the concept of Crowdsourcing being formally introduced in 1996 by Jeff Howe, it...

WikiLeaks: Untapping the Power of the Digital Conscience

No, it’s not an online plumbing community, albeit it would be a great name for one. WikiLeaks is a self-proclaimed social justice platform, providing a space for anonymous “whistleblowers” to upload or “leak” confidential materials pertaining to the world’s...

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