Engaging Influencers 2011 View more presentations from Sean Moffitt Attached is a 2011 updated version 0f a 2009 presentation I curated about “Engaging Influencers”. Although we spend about 5 pages in Wikibrands (Chapter 8 – Incentives and Outreach)...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer