Here’s the big lie, social media is a really really small thing. There, I said it. As much as some of my peers believe it is the “air we breathe” and ranks up there with the invention of the wheel and the printing press, it really isn’t. As I...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer