I’ve seen enough home makeover shows now to know that people should really start to recognize the tricks that make an otherwise middling looking home turn into a “way-over asking price” future noose around your home-purchasing neck. If you only spent...
One of the most commonly asked questions on our Wikibrands book tour is the glib “well, what’s your book about?” I’m afraid easier asked, than answered. We’re not exclusively a marketing book (apparently marketers don’t read books)...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."