Levi’s is killing it. Take a look at all the online retailers and how they’re finding their way through the emerging practice of social commerce. A few lighthouse examples stand out: Lululemon, Zappos, Dell, Best Buy – some great work out there. I...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer