The concept of social good is a far encompassing one, and certainly nothing new. The goal however, has always been to help the greatest number of people in the biggest possible way. With the concept of Crowdsourcing being formally introduced in 1996 by Jeff Howe, it...
If you haven’t already heard, social media is the way of the future. Anyone and everyone is willing to tell you – if you aren’t already, you and your business need to “get social”. I am in total agreement with this statement – but, as with anything in life, if you’re...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."