Social Marketing for Social Good.

The concept of social good is a far encompassing one, and certainly nothing new. The goal however, has always been to help the greatest number of people in the biggest possible way. With the concept of Crowdsourcing being formally introduced in 1996 by Jeff Howe, it...

Finding a “Digital Voice”

If you haven’t already heard, social media is the way of the future. Anyone and everyone is willing to tell you – if you aren’t already, you and your business need to “get social”. I am in total agreement with this statement – but, as with anything in life, if you’re...

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