As I travel the world, I love to brag about my Canadian origins – I am unabashed Maple Leaf brand badger (tougher nowadays admittedly given Bieber’s adolescent hijinx, stance on global warming and Rob Ford – our resident crack mayor). I’ve...
WikiBrands – Sean Moffitt View more presentations from MySocial Productions I thoroughly enjoyed my time on and off the stage at Social Media Camp Victoria. My presentation is shown above. Apparently the majority of the 650 attendees agree with me. I was zealous...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."