I’ve been meaning to give a shout out in some substantive way to people that influence me, inspire me, inform me and just “plain get” how this crazy social world of tech, marketing, innovation and communication works. With Seattle being akin to my...
As we mention frequently in our book, the best “social” engaged brands go beyond the Facebook page and Twitter wall to encapsulate a much broader set of tools – some that are very controllable and some that are not. We call them the website, owned...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."