Here are our top 20 questions that we’re dieing to get answers to from the world of measurement pros. Join us for our first #wikichat at 3pm April 5th, 2011 as we go down the many highways, avenues and gravel roads of measurement, metrics and the social media...
As part of our newly launched Wikiweeks, we’ve decided to examine the measurement and social analytics side of the industry of Wikibrands for the w/o April 4-10, 2011. As mentioned in our book Wikibrands -Reinventing Your Brand in a Customer-Controlled...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"We are past peak social, peak app and peak Angry Birds. What the people now want out of the internet is less shiny thing, and more utility. Improve people's life, save them time or make something easier and you will find a market in your future."