Social Business – Why Change is Imperative, Who’s Getting It Right, How are They Doing It and Where Is It Headed
I had the opportunity this week to talk to hundreds of recruiters, human resource staff and business development people at LinkedIn’s biggest Canadian event ever.
As the morning keynote, I upped the energy level of my normal presentation demeanour but hopefully between the humour and antics, people received the 4 core messages I had for them:
- Change is happening faster now than ever, if you think you’re immune to it you’re wrong – the key trillion dollar industries that stand to have huge value shifts and technology-enabled winners and losers over the next decade? Heath Care, Education, Public Service, Finance and Energy.
- Connection in a current marketplace is crucially important – no commercial brand, employment brand or personal brand is an island in a connected world – you are a function of your network. It’s been proven with obesity, happiness and generosity that you are most impacted by the people around you (now tech and mobile enabled) than anything else. Commerce and careers are now similarly influenced.
- New Media needs to grow up and become a core business tool – the hardcore social media zealots and technorati need to put up or shut up. The question of why we should participate in these strange new worlds has been won. Now it’s a question of what and how to make them work inside organizations, some of them awkward and very large. So stop foot dragging and whining on both client and service provider side of the fence. The pacifier needs to come out of their digital mouths and replaced it with something more adult relevant.
- Motivations and Manners count more than activities – in a world where customers can scrutinize you to death, you better have a healthy culture or personal brand and have agreement among your employees or at least yourself on why and how they go to work everyday. Apple, Patagonia, Jamie Oliver and GE immediately evoke images of what people might be like there and what’s core to how they do business. It informs their business and makes their connected communications so much more credible. You need to represent authenticity in your culture too.
Have a look at the presentation and let me know if you agree and what you think.