On the eight anniversary of our book Wikibrands, we mark a pretty important jump in time forward. Eight years is what used to be 40 years. So, we discuss the changing dynamics of what drives brands now fully ensconced in the digital age, Doyle, Keri and Sean discuss where we’re headed and the new relationship demanded by empowered and hyperconnected customers and users.
Doyle Buehler, Founder, Dept. Digital
Keri Lee, Founder, Tout de Suite
Sean Moffitt, Managing Director, Wikibrands
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.