Reinvent Webcast Episode #1 – “Building Brands for the Digital Age”
Episode #1 – Reinvent –
“Brands in the Digital Age”
On the eight anniversary of our book Wikibrands, we mark a pretty important jump in time forward. Eight years is what used to be 40 years. So, we discuss the changing dynamics of what drives brands now fully ensconced in the digital age, Doyle, Keri and Sean discuss where we’re headed and the new relationship demanded by empowered and hyperconnected customers and users.
Doyle Buehler, Founder, Dept. Digital
Keri Lee, Founder, Tout de Suite
Sean Moffitt, Managing Director, Wikibrands
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"We are past peak social, peak app and peak Angry Birds. What the people now want out of the internet is less shiny thing, and more utility. Improve people's life, save them time or make something easier and you will find a market in your future."