Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover

Projects

Sometimes when we get an curiosity itch, we just have to scratch it. Here’s a sampling of what we’re chasing over the next little while:

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Testimonials
"With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true. Your brand can share control to create value."
Ross Mayfield
Chairman, President and co-founder of Socialtext
Read Other Testimonials for Wikibrands
What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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