- Brand & Marketing Teams
- Multi-functional Branding Efforts
- High growth, Digital Teams and Startups
- Marketing and Customer-facing Associations, Agencies and Technologies
- Digital Transformations & innovation Programs
Marketing has forever changed. The 4Ps (product, price, promotion, place) have turned into the 4Es (experience, exchange, experience, everywhere) and they ain’t coming back with The MarCom FieldGuide©.
Since 2010, we have been polling CMOs, communication and media experts on where the next phase of effective marketing and communications practices, behaviours and investments are going. We’ve gleaned expert input from 30+ of the world’s leading demand marketers, CMOs and experts, global surveys (two surveys with over polling 400+ experts in our latest round) and curation of the best practices of the world’s top 60+ marcom-driven organizations, startups and brands.
We share the leading investment and source shifts, curated insights and in‐market examples that show actually what is changing and furnish tools, strategies and microtrends to extrapolate opportunities speciﬁc to your brand(s), campaign(s), audience(s), channel(s), organization or industry. “Lead, follow or get out of the way” is the mantra of brave new growth generating Field Guiders.
- 400+ Expert surveys
- 30+ Expert interviews
- Evaluation for the top 60+ innovative marketing brands and startups
- Curation of best recent marketing practices, case studies and research insights
- Industry brand leaders analysis , customized to your world
The MarComFieldGuide© Top 50 Metatrends and 130 Microtrends
Key FieldGuide Themes – The Accelerated Shift Over the Last two decades of digitally-infleucned marketing and communication tactics
The New CMO – Toughest Challenges and Objectives to Deliver in an Era Where Brands Have Never Been More Valuable or Fragile
The Leading Brand Traits of the Future and Customer Journeys
The Shining Brand Benchmarks from a Wide Palette of 25 Industries
The Fastest Rising Communication & Media Trends, Marketing Technologies and Helpful Platforms/Tools
Biggest Future Marketing & Communication Skills, External Influences and Internal Barriers
Building a Following – Leads, Advocates, Influencers and Community
The Future – Top Predictions, Biggest Winners, Interesting Debates and Understanding the Landscape
What to Do Next? Practical Strategies, Tactics and Tools.
“It’s hard to lead the cavalry charge if you think you look funny on a horse.”
— Adlai Stevenson, American governor, ambassador to the UN and promoter of progressive causes
Get Immersive, Get Smarter, Get Personalized with the MarCom Field Guide
Stop adopting tactics from 1993, 2003 or 2013. Zoom ahead to the growth and brand-building strategies and tactics of a faster, volatile future.