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einventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover
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- Wikibrands by Industry
- Blog Tour
- Book References
- Chapter One: The Birth of Wikibrands
- Chapter Two: The Wikibrand Rallying Cry
- Chapter Three: A Wikibrand Roadmap
- Chapter Four: The Six Benefits of Wikibrands
- Chapter Five: A Wikibrand Culture
- Chapter Six: FLIRT, Focus
- Chapter Seven: FLIRT, Language and Content
- Chapter Eight: FLIRT, Incentives
- Chapter Nine: FLIRT, Rules & Guidelines
- Chapter Ten: FLIRT, Tools and Platforms
- Chapter Eleven: Community Development
- Chapter Twelve: Internalizing Community
- Chapter Thirteen: Community Management
- Chapter Fourteen: Measurement and Metrics
- Chapter Fifteen: The Personal Wikibrand
- Chapter Sixteen: The Future
- Chapter Seventeen: Reference Guide
- In the Media
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Book Praise
"Over the past five years, I have witnessed the research and thought leadership Mike Dover has brought to the marketplace. Wikibrands authors, Mike Dover and Sean Moffitt, build on this bringing new light to the future of collaboration, innovation and social media used to drive high performance step changes in marketing. The path forward presented in Wikibrands is bright, helping change the landscape in an area ready for consumer driven, open innovation."
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What’s a Wikibrand?
wikibrand(s): noun
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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