In our 20+ minutes of internet fame, we covered off:
- What is futureproofing?
- Why is corporate innovation so difficult? Is it a failure or planning, leadership or execution?
- What’s changed to heighten the need for corporate innovation?
- What are you adding to the corporate innovation bank of knowledge by your study “The Corporate Innovation Playbook”?
- How have the best practices for corporate innovation changed recently and how will it change going forward
- How has the competition and future threats to business models been changing?
- What are the common hurdles that businesses businesses, especially compared to startups?
- What is Wikibrands doing to confront the futureproofing issues – research, workshop, event, client focus?
The Futureproof Episode #1 – Questions, Discussion and Debates on Corporate Innovation
Host: Doyle Buehler, CEO, Breakthrough Digital
Paul Barter, Managing Director, Paul Barter & Associates
Sharon McIntyre Co-Founder & Process Lead, New Cottage Industries & Co.
Sean Moffitt, Managing Director, Wikibrands
Lifespans of firms are shortening. Technology is causing wideapan disruption. Customers are adjusting at breakneck speed. From one perspective, start-ups have it easy – they are nimble, pivot quickly and their risks are limited.. Entrepreneurial guru Steve Blank defined a start-up as ‘a temporary organization set up to search for a repeatable and scalable business model.’ A corporation on the other hand is a permanent organization responsible for operating an established business – profitably!
How do mature organizations balance the requirement to earn a profit with the need to continuously innovate new products, services and businesses in a rapidly changing market? Let’s have some of the study’s architects debate the topic and some of the hot button issues..Plus: In our just launching Corporate Innovation Playbook, Wikibrands (and partners) are identifying the whys, hows, whats and whos of effective business modelling and product & service innovation as seen through the eyes of successful large companies, startups. scallops, academic and Innovation experts.