In our rush to simplify and standardize, we have started to believe that all social media has the same traits. It does not.

As illustrated by the diagram in this post there are simply some tools in social that lack the level of engagement of others and others that have an abundance of engagement that may be tough to resource.

In an attempt to cess this out and build a better understanding for key triggers of success and resources required to manage them effectively, we have mapped the most popular 35 social tools on 2 way scale of engagement dialogue and engagement.

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