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Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover
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- Wikibrands by Industry
- Book References
- Chapter One: The Birth of Wikibrands
- Chapter Two: The Wikibrand Rallying Cry
- Chapter Three: A Wikibrand Roadmap
- Chapter Four: The Six Benefits of Wikibrands
- Chapter Five: A Wikibrand Culture
- Chapter Six: FLIRT, Focus
- Chapter Seven: FLIRT, Language and Content
- Chapter Eight: FLIRT, Incentives
- Chapter Nine: FLIRT, Rules & Guidelines
- Chapter Ten: FLIRT, Tools and Platforms
- Chapter Eleven: Community Development
- Chapter Twelve: Internalizing Community
- Chapter Thirteen: Community Management
- Chapter Fourteen: Measurement and Metrics
- Chapter Fifteen: The Personal Wikibrand
- Chapter Sixteen: The Future
- Chapter Seventeen: Reference Guide
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Testimonials
"Wikibrands is a must read for business leaders, managers and just about anyone who wants to recognize and deploy the incredible creative energy of customers and stakeholders. Approachable, insightful, instructive, and entertaining, Mike Dover and Sean Moffitt’s book is a guide to reinventing enterprise by authentically engaging the creative class."
Richard Florida
Author of the Creative Class and The Great Reset-
What’s a Wikibrand?
wikibrand(s): noun
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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