What’s a Wikibrand?
wikibrand(s): noun
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
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"I'll never understand how a company will take the most human, authentic and valuable interaction with the outside world - the job candidate search - and turn it over to an algorithm."
Sean Moffitt