Manifesto
Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover
- Wikibrands Awards
- Upcoming Events
- Wikibrands by Industry
- Book References
- Chapter One: The Birth of Wikibrands
- Chapter Two: The Wikibrand Rallying Cry
- Chapter Three: A Wikibrand Roadmap
- Chapter Four: The Six Benefits of Wikibrands
- Chapter Five: A Wikibrand Culture
- Chapter Six: FLIRT, Focus
- Chapter Seven: FLIRT, Language and Content
- Chapter Eight: FLIRT, Incentives
- Chapter Nine: FLIRT, Rules & Guidelines
- Chapter Ten: FLIRT, Tools and Platforms
- Chapter Eleven: Community Development
- Chapter Twelve: Internalizing Community
- Chapter Thirteen: Community Management
- Chapter Fourteen: Measurement and Metrics
- Chapter Fifteen: The Personal Wikibrand
- Chapter Sixteen: The Future
- Chapter Seventeen: Reference Guide
- In the Media
- Events
- The WB Webroll
Share Wikibrands With Your Tribe
-
Testimonials
"Wikibrands is required reading for anyone who wants to thrive in this new landscape -- it is both a comprehensive overview of the principles that govern the new digital world and a practical set of guidelines for how to approach and make use of them. Highly recommended."
Mathew Ingram
Senior Writer, Giga OM-
What’s a Wikibrand?
wikibrand(s): noun
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
-
Wikibrands on Facebook
WikiBrands on twitter
WIKIBRANDS EVENTS
© Wikibrands 2015. All rights reserved.
