Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover

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Testimonials
“Wikibrands shows why and how brands need to move from managing perceptions and controlling the message to inventing new ways to get people to genuinely interact with their brands. Mike Dover and Sean Moffitt smartly create the path for companies to deal with the informed, connected, collaborative, and demanding networked generation of today. Thoroughly researched and easily read.”
Chuck Martin, Author
The Digital Estate, Net Future, The Third Screen
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What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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