Attached is my keynote presentation at the Canadian Marketing Association annual Digital Day on the future of Content Development and Marketing.

From a term that was barely talked about in strategy, marketing and media circles just two years ago, the content marketing (or inbound marketing) cottage industry has flourished to the point now where every media producer, media buying and planning house, video production company and ad and pr agency claims it as their core competency.

Have a look at my predictions for the near-term of content over the next 18 months – because in this world, 18 months is not a very long time. I covered off the following:

  • Key Fundamental Content Shifts
  • Increasingly Poor Returns
  • The Fight for Attention Minutes
  • Emotion vs. Data-driven Content
  • The Impact Age – Content Becoming More Personal, Immersive and Smarter
  • 8 Key Trends – 7 Trends and 1 Countertrend
  • The Chief Content Officer and 7 Core Roles
  • 21 Sub Tasks and some Great Content Examples

Have a look at  our three core arguments below:

The Impact Age:

Screen Shot 2014-12-12 at 11.38.41 AM

What That Really Means for 2015:

Screen Shot 2014-12-12 at 11.38.59 AM

and The Chief Content Officer and & Core Roles

Screen Shot 2014-12-12 at 11.39.23 AM



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