Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover

Wikibrand Wiki

Our collaborative arena…

We’d love your involvement with:

- understanding the world’s most engaged brands

- the leading content on engaged brands

- interpretation of our Buzz Report and Periodic Table of Marketing Trends

- the best engaged brand conferences, webinars, hangouts and Twitter chats in the world

- the new glossary of terms for a Wikibrands world

- participation in some fun stunts

- work on our upcoming ebook

- collaboration on an upcoming documentary

- referring other smart, passionate people into our Wikibrands circle

- providing members leads and contacts

- constructing a Wikibrands photo gallery

- getting the word out on key challenges, causes and new initiatives

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Testimonials
"Wikibrands is a must read for business leaders, managers and just about anyone who wants to recognize and deploy the incredible creative energy of customers and stakeholders. Approachable, insightful, instructive, and entertaining, Mike Dover and Sean Moffitt’s book is a guide to reinventing enterprise by authentically engaging the creative class."
Richard Florida
Author of the Creative Class and The Great Reset
Read Other Testimonials for Wikibrands
What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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