Research & Insights
The best culture and the best engagement requires … the best research.
“Ready, shoot, aim” doesn’t work in your organizational culture? Not in ours either. You are looking for validation and support before launching to the world out there? Maybe you are drowning in data and not enough time to pull insight and foresight from it. Perhaps you’re considering:
- An independent audit of how your organization and assets currently performs
- A bank of the best engagement category practices and trends
- Customer/employee involvement and feedback on lead ideas
- The best measurement dashboard and monitoring solution
- Compelling customer experience insights
Being agile in a fast-moving marketplace doesn’t mean sacrificing good fundamental research. We have categorized our research work into four disciplines : measurement, ideas, insight and foresight.
Key Wikibrands’ principal Mike Dover is our research expert, and was previously the leader of Don Tapscott’s New Paradigm, a world-class think tank, where he was responsible for operations, content quality, and client management for $10 million, multi-year research studies on the intersections among technology, business strategy, and society.
Here’s some previous research we have performed:
Wikibrands Engagement Audit
Innovation Audit and Trend Extrapolations
Digital/Social Media Assets:
Website 100 pt. Audit
Digital Content Audit
Tools/Technology/New & Social Media Audit
Social Media strategy brainstorming workshops
Presentation of lighthouse case studies on effective social media strategy
Performance metrics for effective use of social media
Digital Culture/Change Management Audit
Digital engagement resourcing requirements
Executive and employee opinions
Insourcing and crowdsourcing ideastorms
Complete audit of current online reputation
Customized dashboard that monitors corporate online presence and detects early chatter
Community Management Audit
Rewarding participation in collaborative activity
Collaboration audit to identify opportunity areas for information sharing
Engaging the Net Generation
Customer Experience – 13E pre-to-post-purchase audits
Identifying your top influencers and fans
Effective rewards systems for the Net Generation
Management and diversity issues with the Net Generation
Also look for specific research projects under our special projects area.
Also consider industry thoughtleader publications, reports or white papers to turn your insight into marketable content.
Don’t operate blindly in the connected marketplace. Wikibrands’ research enables your company to stay ahead of the curve. Our insight and strategic primary and secondary research helps your organization unlock the value in the unique space where technology, sociology, and business strategy intersect.
Whether you’re just getting started, or looking to leverage emerging culture and technologies within your existing strategy, we can help.