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Chapter One: The Birth of Wikibrands

Books

Groundswell: Winning in a World Transformed by Social Technologies

The Long Tail: Why the Future of Business is Selling Less of More

Bowling Alone: The Collapse and Revival of American Community

People

Charlene Li

Jeff Bezos

Chris Anderson

Robert Putnam

John Chambers

Videos

United Breaks Guitars

City Slickers

Websites

Vocalpoint

Tremor

MyStarbucksIdea