Subscribe via RSS Feed Subscribe via RSS Feed Connect with me on LinkedIn Connect with me on Flickr Subscribe via RSS Feed

Category: Retail/CPG

The early Wikibrand Awesome Award Submissions – 25 Discovery Brands

The early Wikibrand Awesome Award Submissions – 25 Discovery Brands

[ 0 ] March 18, 2013

We recently pulled together our 4th annual Buzz Report and one of the new questions we asked respondents was which small to mid-sized organizations impressed them digitally to the level of providing us their unprompted nomination. Here is some of our shortlist: #1 General Assembly @ga  New York, New York “GA is a campus for […]

The Macroeconomics of Connection and Social: 6 Industries and 34 Trillion Dollars in Technology’s Crosshairs

The Macroeconomics of Connection and Social: 6 Industries and 34 Trillion Dollars in Technology’s Crosshairs

[ 1 ] October 25, 2012

Here’s the big lie, social media is a really really small thing. There, I said it. As much as some of my peers believe it is the “air we breathe” and ranks up there with the invention of the wheel and the printing press, it really isn’t. As I will show, there is a much more interesting […]

Top 50 Websites and 100 Pt. Web Rating System

Top 50 Websites and 100 Pt. Web Rating System

[ 0 ] April 28, 2012

Top 50 Websites View more presentations from Wikibrands Despite our rush to embrace social media, apps and other collaboration tools, business owners, marketers, media people and webmasters should be spending at least 1/2 their digital time on their own websites. As mentioned in our book, to use a sports metaphor, you need a HOME and […]

Crowdsourcing Week – Wikibrands on the Ground Floor….

Crowdsourcing Week – Wikibrands on the Ground Floor….

[ 2 ] February 23, 2012

I love the purist quality of the collaborative projects that build communities around a central motivating goal. It’s the lifeblood of the collaborative and co-creative web. I’ve built them, I’ve worked within them, I’ve interviewed the best of them and studied them. Now I’m happy to be part of the organizing crew behind a mission […]

eBay Meets Social Media

eBay Meets Social Media

[ 0 ] March 3, 2011

Recently, I was on eBay in search of an out-of-print book. I don’t purchase a great quantity of items from eBay. However, I’ve had enough interaction with the site to appreciate it for what it is. After I found the book and placed my bid, I navigated away from the site and went about my […]

Wikibrands and Wikifashion

Wikibrands and Wikifashion

[ 0 ] October 26, 2010

I, like the majority of my female peer group, enjoy shopping. It’s just a fact, and something that is not likely to change in the coming years. That being the case, how then has the wiki world changed the process of how I view the experience. Has it influenced my inherent decisions on what clothing items I may gravitate towards based on how their brand platform is presented to me? I decided to take some time and actually explore my habits and also to see what, or why, I would be interested in one brand vs. another purely by means of how their websites and interaction with me went on twitter.

How Levi Strauss Reinvented their company after a Billion Dollar Mistake

How Levi Strauss Reinvented their company after a Billion Dollar Mistake

[ 2 ] October 13, 2010

Levi’s is killing it. Take a look at all the online retailers and how they’re finding their way through the emerging practice of social commerce. A few lighthouse examples stand out: Lululemon, Zappos, Dell, Best Buy – some great work out there. I find Levi’s interesting, though – here’s why. Rewind 15 years. Depending on […]

Social Marketing for Social Good.

Social Marketing for Social Good.

[ 0 ] September 28, 2010

The concept of social good is a far encompassing one, and certainly nothing new. The goal however, has always been to help the greatest number of people in the biggest possible way. With the concept of Crowdsourcing being formally introduced in 1996 by Jeff Howe, it is time to consider how social media has contributed […]

Wikibrands, Wikibeers – The Top 9 Breweries Engaging Their Customers

Wikibrands, Wikibeers – The Top 9 Breweries Engaging Their Customers

[ 7 ] September 22, 2010

We’ve decided to put some front runners in our Wikibrands Awards contest and what better way to start it than to cover off a topic we have a lot of passion about – beer. Ah, beloved beer – a delicious blend of four ingredients (sometimes more), part science/part art, something we commune over and enjoy, […]