Here are 100 quick-hitter tips for online cause building, no need to execute everyone of them, but 70 would suffice: Focus/Strategy #1 Digital Priority – ensure that digital fundraising is captured in your business plan/strategy commensurate with the level of attention it requires #2 Update your senior management each month on progress, challenges and key [...]
Attached is a webinar presentation “Are you Digitally Buff?” provided to an organizations of YMCA fundraisers called NAYDO – the North American YMCA Development Organization. Click on the following link to see the powerpoint wikibrandsnaydo
We recently pulled together our 4th annual Buzz Report and one of the new questions we asked respondents was which small to mid-sized organizations impressed them digitally to the level of providing us their unprompted nomination. Here is some of our shortlist: #1 General Assembly @ga New York, New York “GA is a campus for [...]
We asked a lot and we got a lot back. We believe our Buzz Report provides one of the most comprehensive and practical guides to learning all about digital life, culture, business and the marketplace. Our analysis covers off: an annual pulsecheck on people’s general attitudes, ranking of objectives, current resources, expected trends, strategic insight, [...]
Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww, too bad, I was so hoping you could play it back to me. Mission statements. Who needs them. Don’t get me wrong, the idea of them being tools of centralizing focus are excellent…but man, [...]
I’ll admit I’m a little bit of a jock, a puck fan, a gridiron addict, a gym rat, a gearhead, a lululemon wearer, an NB Minimus poser, an ESPN noob, a Mountain Equipment outdoorite, a can’t get through the airport without picking up an Outdoor Magazine, Runner’s World, Sports Illustrated or Men’s Health. So that [...]
Just announcing our survey for the 2013 Global Buzz Report. We’d love your input. Our 30 question survey provides an annual pulse check among business leaders for shifts in attitudes, adoption and perceptions of emerging media, digital life, new customer culture and innovative marketing/communication and collaboration. The cool thing is we have been able to [...]
#1 The WikiSports List – the Top 100 Most Valuable Sports Teams in the World – Manchester United comes in first overall, Dallas Cowboys at #5, Yankees at #10, Knicks at #50 and Montreal Canadiens at #81 (courtesy BrandFinance) #2 The WikiSEAsia List - Top 20 Social Brands in South East Asia – Air Asia, Yamaha [...]
I. Facebook Alexa Rank – #1 website in the world , 25:49 per average visit Stats– 1 billion, 190 friends each, 1,000+ fans per page Claim to fame – World’s biggest social network The new new thing – Some better performance in Facebook ad placement, particularly in mobile II. Wikipedia Alexa Rank – #6 website [...]
Here’s the big lie, social media is a really really small thing. There, I said it. As much as some of my peers believe it is the “air we breathe” and ranks up there with the invention of the wheel and the printing press, it really isn’t. As I will show, there is a much more interesting [...]
In the wake of tech luminary and photogenic Google-now-turned-Yahoo rockstar CEO Marissa Mayer @marissameyer (208k followers), it just seems like CEOs who are on social channels are more authentic, inspirational and just plain cooler than their abstaining peers. It may even be that they are more successful. The stats suggest a rare universe of CEOs [...]
The first game of baseball – 1849. The first North American ad agency – 1842. The first staffing recruitment firm – 1895. Thomas Cook founded the first commercial travel agency in 1846. The first real estate agency in North America bootstraps itself up in 1855. The parallels between America’s great pastime and some brokering industries [...]
