Customer Conversations about Financial Services is a subscription, social media brand tracking program that enables banks and other financial services to gain valuable insight about their brand, products, services and channels over time. The program supplements traditional brand survey programs by listening to what your customers are actually saying about your brand. Using advanced social [...]
So we’ve snuck in our 4th annual “Buzz Report” survey before we break for summer. Since 2009, we’ve been asking you the vexing questions we’ve always wanted to know about the worlds of new marketing, new media, new digital life and new customer culture. This survey provides a real pulse check among business leaders [...]
Top 50 Websites View more presentations from Wikibrands Despite our rush to embrace social media, apps and other collaboration tools, business owners, marketers, media people and webmasters should be spending at least 1/2 their digital time on their own websites. As mentioned in our book, to use a sports metaphor, you need a HOME and [...]
Wikibrands, Wikipatients View more presentations from Wikibrands I was thinking about writing a series of posts on the 5 “sacred cow” industries that are about to experience a head on collision with the power of digital evolution and seriously won’t know what hit them. This could get “insect splattered on a windshield” messy for the [...]
I love the purist quality of the collaborative projects that build communities around a central motivating goal. It’s the lifeblood of the collaborative and co-creative web. I’ve built them, I’ve worked within them, I’ve interviewed the best of them and studied them. Now I’m happy to be part of the organizing crew behind a mission [...]
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt) View more presentations from Sean Moffitt. Word of mouth is like love – everybody wants it, many deny you can get it – it’s more serendipitous, only a few believe you can map how to fall and stay in love. But both make [...]
Haiti. Pakistan. Japan. New Zealand. Horn of Africa. Hurricane Irene. And those are only the big ones. We’ve experienced a tonne of crises over the last little while, all important. But how far can we stretch our capacity to give? And what has social media done to change the idea of rallying around a cause? [...]
You’ve seen them all before – “if we get to 10,000 followers and we’ll feed a lot of people”. “Only 10 referrals gets an additional $10 in a child’s lunch”. “With the help of Acme Inc., each view on YouTube puts another tree back into the environment.” Well meaning, creative, involving tactic? or destructive, callously [...]
As common a plight for non-profits as it is for the for-profits is how do we get the traditional media to cover our great new thing. Heck, we’re trying to help people here – do the right thing and cover this effort you ink stained wretches. It’s frustrating and as many of us can identify, [...]
A dance exists between the causes and charities that we embrace and the sponsors and partners that support them. Sometimes their objectives are lock step with each other, other times,distances in thinking to be bridged. We asked a number of smart cause executives and marketers, what approaches work during our monthly Wikicauses #wikichats. Here are [...]
