We’re back again fielding our seminal research about the crowd economy and all its various component parts – crowdsourcing, crowdfunding and crowd equity, open innovation and collective intelligence, the sharing economy and the peer-to-peer marketplace,...
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."