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Canada Rules the Roost When It Comes To Digital Engagement

[ 1 ] September 7, 2011 |

-          Online penetration – Canada is #1 in the world; 79% or 26.7 million Canadians are currently online

-          Online usage – Canadians spend on average a whopping 43.5 hours online per month, nearly double the worldwide average of 23 hours and 8 hours more than the 2nd place U.S.

-          Social media usage – 70% of Canadians say they use social media; ½ of them visit everyday and 32% say they are using these sites even more than last year

-          Social media age breakdown – usage is younger-skewed but broad spread, 18-34 {86%}, 35-54 {64%}, 55+ {43%}

-          Online video – Canadians are #1 in the world (and up +37% vs. last year) – averaging 251 videos per month per user and 17.2 hours of viewing/mth.

-          Facebook Usage – Canadians are #4 worldwide on Facebook – with 82% of online Canadians friending, fanning and poking

-          Twitter Usage – Canadians are #6 worldwide on Twitter – 18% of online Canadians tweet

-          Linkedin Usage – Canadians are #1 worldwide on LinkedIn – 15% of online Canadians use this business and career network

-          Mobile Usage – there are 24+ million Canadian mobile subscribers – 33% of Canadian mobile users own a smartphone with over half of the young 18-24 segment packing at least one advanced iPod/Android/Blackberry

-          Gaming – Canada is #1 in the world – spending 4.5 hours each week

-          Business adoption – 90% of Canadians businesses have adopted at least some social media tools;  61% of businesses said they track what people are saying about their brand online.

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Category: Resources, Wikibrand Guidebook, WikiBrands Champions, WIkibrands Hall of Fame, WikiBrands in Action, Wikibrands Insights

About Sean Moffitt: Managing Director, Wikibrands and President/Chief Evangelist, Agent Wildfire View author profile.

Comments (1)

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  1. Ray says:

    This is exactly why CanadaSocialNet was created (recently launched); it gives Canadians their own venue for everything from messaging to buy/selling their items. As it grows, this could be an excellent resource for all of us.
    Great post. Will share.

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