Subscribe via RSS Feed Subscribe via RSS Feed Connect with me on LinkedIn Connect with me on Flickr Subscribe via RSS Feed

Canada Rules the Roost When It Comes To Digital Engagement

[ 1 ] September 7, 2011 |

-          Online penetration – Canada is #1 in the world; 79% or 26.7 million Canadians are currently online

-          Online usage – Canadians spend on average a whopping 43.5 hours online per month, nearly double the worldwide average of 23 hours and 8 hours more than the 2nd place U.S.

-          Social media usage – 70% of Canadians say they use social media; ½ of them visit everyday and 32% say they are using these sites even more than last year

-          Social media age breakdown – usage is younger-skewed but broad spread, 18-34 {86%}, 35-54 {64%}, 55+ {43%}

-          Online video – Canadians are #1 in the world (and up +37% vs. last year) – averaging 251 videos per month per user and 17.2 hours of viewing/mth.

-          Facebook Usage – Canadians are #4 worldwide on Facebook – with 82% of online Canadians friending, fanning and poking

-          Twitter Usage – Canadians are #6 worldwide on Twitter – 18% of online Canadians tweet

-          Linkedin Usage – Canadians are #1 worldwide on LinkedIn – 15% of online Canadians use this business and career network

-          Mobile Usage – there are 24+ million Canadian mobile subscribers – 33% of Canadian mobile users own a smartphone with over half of the young 18-24 segment packing at least one advanced iPod/Android/Blackberry

-          Gaming – Canada is #1 in the world – spending 4.5 hours each week

-          Business adoption – 90% of Canadians businesses have adopted at least some social media tools;  61% of businesses said they track what people are saying about their brand online.

Tags: , , , , , , , , , , ,

Category: Resources, Wikibrand Guidebook, WikiBrands Champions, WIkibrands Hall of Fame, WikiBrands in Action, Wikibrands Insights

About Sean Moffitt: Managing Director, Wikibrands and President/Chief Evangelist, Agent Wildfire View author profile.

Comments (1)

Trackback URL | Comments RSS Feed

  1. Ray says:

    This is exactly why CanadaSocialNet was created (recently launched); it gives Canadians their own venue for everything from messaging to buy/selling their items. As it grows, this could be an excellent resource for all of us.
    Great post. Will share.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.