“Wikibrands provides the deep insight and clear guidance that businesses need to succeed in a world where mass collaboration and open innovation are turning old marketing models upside down. Authors Sean Moffit and Mike Dover bring a wealth of experience, expertise, practical knowledge and good humor to unravel the complexities and debunk the hype. Any organization looking to tap into the enthusiasm and creativity of Young World consumers needs to read this book.”
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer