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Chapter Six: FLIRT, Focus

Books

Made to Stick: Why Some Ideas Survive and Other’s Die

Tribes: We Need You to Lead Us

People

Jenny Ambrozek

Adam Garone

Alan Moore

Simon Sinek

Sami Viitamaki

Eric von Hippel

James Surowiecki

Jeff Howe

Giles Poyner

Joe Cothrel

Jamie Pappas

Polly Pearson

Len Devanna

Kira Wampler

Nick Ayres

Chip and Dan Heath

John Gerzema

Bob Lebar

Gary Keoling

Campaigns

Movember

Comcast Cares

American Express Open Forum

EMC One Community

WD-40 Fan Club

Skittles Open Source

Will It Blend

Livestong

Innocentive

Intuit Quickbooks community

Zappos

Nike Plus

Ikea Fan Club

Ford Fiesta Movement