"Wikibrands should be required reading for business executives and marketers trying to understand and master the digital domain. The book is both visionary and pragmatic, delivering a framework for understanding the pervasively connected consumer and a set of tactical approaches that are ready to implement. As the promise of your brand moves from internally contrived to externally controlled, you will need the tool kit that this book supplies."

Bob Parker
Vice President, IDC Manufacturing and Retail Insights