Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover

Chapter Nine: FLIRT, Rules, Guidelines and Rituals

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Testimonials
"With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true. Your brand can share control to create value."
Ross Mayfield
Chairman, President and co-founder of Socialtext
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What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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