"In an age when everything is interactive, don't let your business fall behind -- read Wikibrands. The top-down model is in decline, and brands -- at least the ones poised to be successful -- are moving to the new individually focused, bottom-up model of customer involvement. With specific advice and examples, this book will show you the new landscape of business in the 21st century, where customers want to participate, not just buy. Wikibrands is your guide to the future of business, a must-read for marketing professionals, entrepreneurs, and anyone looking to understand the new landscape of brands today."

Jean Twenge
Author of Generation Me and The Narcissism Epidemic