Chapter Nine: FLIRT, Rules, Guidelines and Rituals
Books
People
Albert Muniz and Thomas O’Guinn
Campaigns
Guidelines
Coca-Cola Online Social Media Principles
Wal-Mart Twitter External Discussions
Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover
- Wikibrands Awards
- Upcoming Events
- Wikibrands by Industry
- Book References
- Chapter One: The Birth of Wikibrands
- Chapter Two: The Wikibrand Rallying Cry
- Chapter Three: A Wikibrand Roadmap
- Chapter Four: The Six Benefits of Wikibrands
- Chapter Five: A Wikibrand Culture
- Chapter Six: FLIRT, Focus
- Chapter Seven: FLIRT, Language and Content
- Chapter Eight: FLIRT, Incentives
- Chapter Nine: FLIRT, Rules & Guidelines
- Chapter Ten: FLIRT, Tools and Platforms
- Chapter Eleven: Community Development
- Chapter Twelve: Internalizing Community
- Chapter Thirteen: Community Management
- Chapter Fourteen: Measurement and Metrics
- Chapter Fifteen: The Personal Wikibrand
- Chapter Sixteen: The Future
- Chapter Seventeen: Reference Guide
- In the Media
- Events
- The WB Webroll
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Testimonials
"Wikibrands is packed with clever insights into the dynamic world of brand and customer management in the age of social media. Wikibrands will take you to where the proverbial puck is going - which is exactly where you need to go to win in a full contact market."
Steve Papermaster
Executive Chairman, Moxie Software-
What’s a Wikibrand?
wikibrand(s): noun
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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