"I first learned of Wikibrands when it was at the outline stage, and Mike and Sean and I shared stories about how authentic relationships with customers are more important than ever. I’m delighted how the book turned out: Thoughtful, innovative, and most of all practical. If your organization wants to learn how to deploy technology to build better client relationships, Wikibrands will show you how."
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer