Reinventing your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover

Chapter Eleven: Community Development

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Testimonials
"Wikibrands is the result of many years of research and not surprisingly, it is a compelling call to action for business leaders. Rich in examples, it is more than a series of case studies in that it offers a clear roadmap as to how companies can deploy technology to increase the authenticity of conversation with their customers. A must read for the hungry marketer!"
Julie Roehm
Backslash Meta, LLC
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What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
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